Imagine waving at a barman in the dark, no matter how much money you have with you, it remains pointless because he cannot see you.
The same goes for an artist, no matter how talented you may be, if people don’t know about the music that you put in all your efforts to make, then there’s no fulfillment.
The artiste who prioritizes PR is the one who is really ready to take on the world. Music PR doesn’t start or end with being in publications or trending on social media. It is a set of short-term and long-term activities that place the artiste right in the line of sight of his target audience.
This makes him the word on everybody’s lips, gets as much press coverage as possible, and remains on top amidst other musicians sharing the same space and audience attention.
